Boston Seniors Love the Wii

Jan. 20 12:49 PM by Lynxara

I've been trying to refrain from linking to every "Wow! Old people like the Wii!" article I stumble across, because Britain alone would be providing with roughly a dozen near-identical articles per week. This Boston Globe article is unusual in that the author actually bothered to get comment from Nintendo reps about the situation. What Nintendo had to say on the subject is a bit surprising...

"When Wii came along, we knew it was easy enough for anyone to play, but we were surprised with how quickly the community of retirees and active seniors took to it," wrote Anka Dolecki, Nintendo of America's director of public relations, in an e-mail to the Globe. "The phenomenon developed on its own and has been growing since."

Dolecki said seniors are as much a part of Nintendo's outreach now as any other group. "Nintendo had a booth at AARP's Life@50+ expos in both 2006 and 2007," Dolecki said. "People often ask us how many seniors are playing Wii or what the statistics are. Considering that prior to Wii, the number of console-playing seniors was about zero, I'll say it's an infinite jump."

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