Wii Attach Rate Skyrockets in December

Jan. 28 11:01 PM by Alicia Ashby

One of the traditional Wii criticisms is that it doesn't have many games worth buying, and then when something good does come out Wii owners don't bother to pick it up. They just sit around playing Wii Sports all day, with little idea that you can feed other discs into the magic little white machine.

This is apparently pretty far from the truth. NPD data for December hit and shows that the attach rate for the Wii exploded in December, with new Wii owners buying an average of 8 games to go along with their new consoles.

Now, this only bumps the lifetime attach rate for the Wii up to 4.6 games per console, which is still not bad. The 360's attach rate, generally considered astronomically high, is hovering around a 7. What it definitely means is that nobody can really claim Wii owners don't buy games anymore-- they apparently just buy them in big rushes, rather than heading out to the store whenever something new hits.

Personally, I own something like eighteen Wii games, but I expect most people's collections are going to be a lot smaller. Me, I wish mine was bigger.

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