So the latest Guide to Greener Electronics issued by Greenpeace is out, and has duly improved Nintendo's initial 0 score to a 0.3, since there is now reason to believe Nintendo is following some sort of Chemicals Management guidelines. Nintendo won't publicly state what they are, of course, and Greenpeace seems ready to begin tearing its own hair out over Nintendo's stubborn silence.
Nintendo remains the odd one out of the 18 companies in the Guide, without any public time lines to eliminate the worst toxic chemicals or a global recycling policy for the millions of products it sells every year. If Nintendo has better policies why not make them public like the other 17 companies in the Guide?
Nintendo appears to simply not care a damned bit about Greenpeace or making any information public that they don't have to. Indeed, the company's response to the Greenpeace criticism is noxiously smug.
A spokesman for the Kyoto, Japan, company, Yasuhiro Minagawa, said criticism of recycling information supplied with its products was "based on the assumption that recycling is good for the environment."
Wow. That's sheer arrogance right out of Nintendo's late-80's glory days. I can only imagine the line being delivered with a magnificent sneer, the type that causes the lip to completely curl upwards from the teeth.
Greenpeace's criticism of the company seem to be hurting its public image far less than Nintendo's outrageous response through Minagawa. A company that previously got nothing but warm fuzzies from the IT press for its interface innovations may suddenly find itself on the receiving end of more editorials like this.
Nintendo apparently has joined the strange cult of deniers. These are the folks who deny well-documented and witnessed issues such as the fact that human activities are warming the planet with potentially disastrous results.
Now, Nintendo is denying that we can take effective steps to solve the environmental crisis. Or, at the very least, it is saying that it doesn't give a damn.
He's got a point, Nintendo. It's one thing to just not cooperate with Greenpeace, but quite another to just be assholes about environmental issues. Right now, you as a company are just being assholes. Please stop. You know how this always ends.
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